![]() I’ve always said there’s no rules or laws in customizing or personalizing cars.Ĭomputer-aided design (CAD) is a big part of the technology story in customs. “You can design a hot rod in your chair, then the parts are made and you just bring it together. You can test something on the computer and build things that could never be built before. Then it’s how you hand-finish those parts that makes it stand out from another car,” Foose said. The hot rod and custom car community where Foose made his name is facing serious challenges as an entire generation of enthusiasts ages out. Owners of custom performance cars that may have cost well over $100,000 to build often struggle to find a market where they can recoup their investment. ![]() “You can get them so cheap now, because collectors are at an age where they don’t want to build new cars and they don’t need 15 cars in the garage,” Foose explained. “They’re looking at getting a smaller house and downsizing to keep two cars. If it’s not a historically important car, there’s not a lot of value to it.” There’s so many of them on the market, and you’ll see it at auctions where there’s just one after another of these cars coming up. If I knew what I was going to be doing in ten years, I’d be doing it right now. “I’ve always said there’s no rules or laws in customizing or personalizing cars,” Foose stated. You can get a car like a Hellcat, and it comes with a warranty. But the guy who wants to build his own car, he’s buying cars like that and then modifying them.”īut as the world is seeing with cars like the new Acura NSX, the BMW i8, and the LaFerrari, there’s more to performance than big displacement and forced induction. Hybrid engines are motivating some of the world’s top sports cars, and that technology is making its way into the custom world. “The way it affects my work is when somebody wants to take that technology into customization,” Foose said.
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